Advertising Media Planning, Placement, Tracking & Auditing

Advertising Media Planning

Your marketing plan says you have to advertise to tell more people about your company’s products and services. In today’s media environment, the options go beyond just TV, radio and print advertising. Our agency's advanced strategic skills allow us to help our clients determine which forms of media can best deliver their marketing messages in the right place at the right time and to the right audience.

Advertising Media Placement

Paying close attention to the media marketplace and seizing opportunities allows us to secure media inventory at the best price and to build media schedules that meet or exceed the criteria set forth in the media plan.

Advertising Media Tracking

Keeping media campaigns on target and on budget requires careful attention to detail. From viewing insertion orders to reviewing print ads and radio spots, our proprietary Media Dashboard provides clients with a real-time overview so that, working together, we can keep it real.

Advertising Media Auditing

Throughout every campaign, Odyssey Marketing meticulously examine each media invoice to ensure that the schedules were implemented properly by the media outlets.