Odyssey Marketing GroupSaturday, September 04, 2010LoginTraffic
Media
Planning, Placement, Tracking & Auditing

Media Planning
Your marketing plan says you have to advertise to tell more people about your company’s products and services. In today’s media environment, the options go beyond just TV, radio and print. Our advanced strategic skills allow us to help our clients determine which forms of media can best deliver their marketing messages in the right place at the right time and to the right audience.

Media Placement
Paying close attention to the media marketplace and seizing opportunities allows us to secure media inventory at the best price and to build media schedules that meet or exceed the criteria set forth in the media plan.

Media Tracking
Keeping media campaigns on target and on budget requires careful attention to detail. From viewing insertion orders to reviewing print ads and radio spots, our proprietary Media Dashboard provides clients with a real-time overview so that, working together, we can keep it real.

Media Auditing
Throughout every campaign, we meticulously examine each media invoice to ensure that the schedules were implemented properly by the media outlets.