Odyssey Marketing GroupSaturday, September 04, 2010LoginTraffic
Broadcast Media

Television Advertising
Still the most powerful mass market media available and, with all of today’s vertical channel options, a very powerful direct response medium as well. Our creative teams understand this and can tailor your ‘big idea’ message to build your brand, intrigue, tease and sell now!

Radio Advertising
Ear catching spots that cut through clutter. Create your brand image in the prospects minds, their imagination will do the rest. A very powerful medium to lead with, or as support, especially if your prospect commutes to work.
 

Direct Mail
It’s got to get their attention and quickly delivery your key message. We create direct mail which is targeted, on strategy and is actually created using creativity. Then, we match your needs to the appropriate target audience with a demographically and psychographically qualified list. Then it’s executed and fulfilled on time, with measurable results and full accountability.
Electronic Media

E-Commerce Programs
One of the fastest changing promotional landscapes in the world. The environment changes daily. Database acquisition and management, blog mining, forum management Opt-in e-marketing campaigns and what ever opportunities are available tomorrow.

Out of Home

Outdoor Advertising
These are really big media opportunities that give great visibility. This is the most challenging, yet one of the most effective media vehicles available. Roadside billboards, Airport dioramas, mall displays, and vehicle wraps. Your brand displayed larger than life where your customers live, or visit n every day.

Print

Print Advertising
No fluff design. Just seasoned ad guys who want to understand your brand, your positioning and strategy, and then will come up with ideas to create powerful persuasive advertising that will sell your product or service.

Trade Shows

How to win friends and influence people – live and in person. We can create the graphics that will grab them from the aisle or have custom exhibits built or just repaired and maintained so there fresh for every show. We can even customize the message for each venue, accompany exhibits with show management services, and when they’re not on the road we can ship or store them for you too.

Strategy

PRIME Performance
Odyssey knows that clients want to be high performing growth organizations. Many clients work with a business model to ensure excellence throughout the firm, top down. Despite even such model-based approaches, it is a persistent challenge to achieve end-to-end success. That’s why Odyssey compliments its Brand Analysis Workbook with a PRIME Performance self-assessment to enable executives to unlock obstacles and enhance synergies as marketing initiatives are deployed.

To help clients identify and overcome obstacles to the implantation and success of new marketing initiatives, Odyssey offers PRIME Performance assessment services. Through PRIME Performance services, clients uncover operational alignment and synergies that can elevate client organizational effectiveness and enhance project success.

BRAND ANALYSIS WORKBOOK
Developing and implementing clear, concise communication through various marketing channels to your target audiences is key for any business to not only succeed, but to excel. Having your marketing built on this solid foundation allows you move ahead confidently, spend wisely and have realistic expectations for your return on investment.
The goal of the Odyssey Brand Analysis Workbook Session is to discover the true identity of your brand -your corporate DNA if you will. The strategically developed questions will reveal information pertinent to the marketing development of your company including the brand’s unique selling proposition, key messages and overall brand positioning. These questions are carefully crafted to stimulate conversation, provoke thought, enlighten both the interviewer and interviewee and build consensus amongst the participants.
 

Marketing Communications

Channel Partner Programs
What if your company needs to have branded materials and collateral items available to employees, associates, or franchise owners nationwide? Odyssey’s Web based dealer and partner programs may be just what you need. Our secure portal ensures timely, safe access and delivery of ‘in brand’ assets from direct mail and posters to sales support materials and company reports. Now, all of your partners will know exactly where to go to get just what they need.

Annual Reports
As far as most shareholders are concerned, a company’s most important document is the annual report. This does more than report the past year’s financial performance, we’ll produce a report that encourages investors, inspires employees and amplifies your corporate vision.

Human Resource Communications
Retain your most valuable people, reward brilliance, articulate corporate culture and influence behaviors in productivity, safety, customer satisfaction, quality and attendance. Odyssey can deliver everything from online HR training support to employee evaluation forms, handbooks, and corporate mission manuals that motivate your employees to promote your brand.

Customer Relation Marketing
You worked hard to get every customer. Now make them yours for life. Affinity and partnership marketing programs designed to increase customer satisfaction, and keep them brand loyal so that they keep coming back for more.

Newsletters
Custom designed communications, either print or electronic, to keep you connected with your prospects, customers or employees that keep the interest alive. Encourage them to buy more, look after your brand and tell their friends.

 

Promotions & Incentives

Whether for a special promotional campaign, a long-term employee rewards program, online store, or a special event, Odyssey can create and deliver the right promotional solution to lead, support or compliment your program or campaign. Our innovative ideas will sell your brand every day and in just about every way imaginable. We’re experts in the field, and rank among the top 5% nation-wide. Items Through our membership in the ASI Network we’ve access to over 600,000 items to support your brand. Our worldwide network of contacts can also create custom items - a powerful way to make an impression with great cost efficiencies.

Integrated Communications
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Odyssey Marketing has developed our integrated marketing solutions as a proprietary set of independent Internet-based Marketing Technologies designed specifically to power internal and external marketing communication strategies so you can better manage relationships with customers, channel partners and employees. Click on one of the Engines above for a summary of the technologies we use to harness the power of the Internet for our clients.